Privacy Policy for Radiant Smiles Dental

Last Updated: July 14, 2026

Radiant Smiles Dental (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website radiantsmilesnv.com or contact our offices. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

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1. Information We Collect

We may collect the following types of personal information:

• Name, email address, phone number, mailing address, and date of birth.
• Insurance information, payment information, and treatment history.
• Information you provide through forms, appointment requests, or direct communication with our team.
• Information related to SMS/text messaging consent and preferences.
• Technical information collected automatically, including IP address, browser type, device identifiers, pages visited, time spent on pages, and referring URLs, collected through cookies and similar tracking technologies.

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2. How We Use Your Information

We use your information to:

• Schedule and confirm appointments.
• Send reminders, treatment updates, and important service-related communications.
• Process payments and insurance claims.
• Improve our services and provide a better patient experience.
• Communicate promotional offers and updates (only if you have provided explicit consent).
• Analyze website usage and performance through analytics tools.
• Comply with applicable legal obligations.

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3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and collect usage data. No analytics or marketing tracking fires until you provide explicit consent through our cookie consent banner.

What are cookies? Cookies are small text files stored on your device when you visit our website. They help us understand how visitors use our site and allow certain features to function.

Types of cookies we use:

• Essential cookies: Necessary for the website to function properly. Always active.
• Analytics cookies: We use Google Analytics (via Google Tag Manager) to collect anonymous data about how visitors interact with our website. These only activate with your consent.
• Marketing and advertising cookies: We may use third-party advertising and remarketing tools loaded through Google Tag Manager. These only activate with your consent.
• Functional cookies: Used to remember your preferences and improve your experience.

Third-party tracking and services: Our website uses Google Tag Manager (container ID: GTM-PZBGX4Z8), which may load additional third-party scripts including analytics and advertising tags upon your consent. Our website host (GoDaddy) may also collect technical usage data through their platform. We also use the following third-party booking platforms, which have their own privacy policies and may collect data independently:

• AppointNow (appointnow.com) — online appointment booking platform
• ZocDoc (zocdoc.com) — online appointment booking platform

We encourage you to review the privacy policies of these third-party services directly.

Managing cookies: You may manage your cookie preferences at any time using the “🍪 Cookie Settings” button on our website, or through your browser settings. You may also opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout. For full details, see our Cookie Policy.

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4. SMS/Text Messaging Terms & Conditions

By providing your mobile number and opting in, you consent to receive SMS/text messages from Radiant Smiles Dental.

• Types of messages you may receive: appointment reminders, treatment updates, billing notifications, and limited promotional offers.
• Message frequency: varies depending on your treatment schedule and communication preferences.
• Message & Data rates may apply.
• You may opt-out at any time by replying STOP. For help, reply HELP or contact us directly.
• Consent to receive messages is not required as a condition of receiving treatment.

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5. How We Share Your Information

• We do not sell or rent your personal information to third parties.
• We may share your information with trusted service providers (such as insurance companies, billing processors, and HIPAA-compliant vendors) to perform necessary business functions.
• We may share your information with analytics and technology service providers (such as Google) for the purpose of website analytics and performance measurement, subject to your consent.
• We use AppointNow and ZocDoc as third-party booking platforms. These services may independently collect information you provide during the booking process, subject to their own privacy policies.
• We may share your information if required by law or to comply with Nevada state, California state, or federal regulations.
• No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes.

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6. How We Protect Your Information

Radiant Smiles Dental follows Nevada Revised Statutes (NRS 603A) for the protection of personal information.

• We implement administrative, technical, and physical safeguards to secure patient data.
• Access to personal information is restricted to authorized personnel only.
• In the event of a security breach, we will notify affected individuals as required under Nevada law.
• Contact form submissions collected through our website are stored securely and used only for the purpose of responding to your inquiry.

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7. Your Privacy Rights

Nevada Residents (NRS 597.970): Nevada residents have the right to:

• Know what personal information we collect and how it is used.
• Opt out of the sale of personal information (we do not sell personal information).
• Request that we delete your personal information, subject to legal and medical record retention requirements.

California Residents (CCPA/CPRA and CIPA): If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the California Invasion of Privacy Act (CIPA), including:

• The right to know what personal information is collected, used, shared, or sold.
• The right to delete personal information we have collected from you.
• The right to opt out of the sale or sharing of your personal information.
• The right to non-discrimination for exercising your privacy rights.
• The right to correct inaccurate personal information.
• The right to limit the use and disclosure of sensitive personal information.
• Under CIPA, the right to be informed of and consent to electronic tracking and interception of electronic communications.

To exercise any of these rights, please contact us directly using the information in Section 9 below.

Do Not Track: Some browsers transmit “Do Not Track” signals. Our website does not currently respond to these signals, but you may manage tracking preferences through our Cookie Settings button or by contacting us.

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8. Accessibility of This Privacy Policy

We make this Privacy Policy easily accessible. A link to this policy is available in the footer of every page of our website. Our Cookie Policy is also linked in the footer. If you need this policy in an alternative format for accessibility purposes, please contact us using the information below.

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9. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need to make a privacy-related request, please contact us directly: